In Japan, which has four seasons, linen shirts are seen as summer wear, so many people avoid buying them because there’s only a short time when they can be worn. However, in Thailand, where it is hot and humid all year round, a cool and refreshing linen jacket can be worn very comfortably.

Since it is a material that distinctly feels like summer compared to other clothes, we can enjoy the unique wrinkles to create our own favorite shirt, adding flavor to the life of the wearer.

So this time, we would like to introduce everyone to linen fabric, which is currently popular, in terms of both its properties and key factors to consider when choosing to wear it.

The most important feature of linen is that it is made from natural materials, giving it excellent water absorption and breathability.

The “pectin” found in linen has the property of making it difficult for dirt to penetrate, and it also has antibacterial and odor-resistant properties.

Linen, which has high thermal conductivity, helps protect against sunlight in the summer while maintaining a smooth fabric texture. Over time, the fabric becomes more stylish and softer, developing a denim-like feel, allowing us to enjoy the changes that come with the fabric’s age.

In addition, linen is an inflexible material, so it wrinkles easily. However, these unique wrinkles of linen make the outfit look more casual while also highlighting the wearer’s individuality.

“Linen jackets” can be worn not only in the business sector, but also in a casual style by changing how you match them.

Why not try reinventing yourself with comfortable fashion that’s perfect for Thai weather?

Linen × COOL MAX Material

“COOL MAX” is a new fabric technology that absorbs and evaporates sweat up to 5 times faster than cotton. It helps lower body temperature while maintaining a comfortable level of moisture for the body, and it also pairs well with linen.

Vibrant Colors

Using ‘EXTRALINO LINEN’ and ‘CORCORAN’ extra-long cotton from the Italian company Albini, you can enjoy the beautiful colors and the soft touch of linen fabric.