Vol.23 「Have fun with colors according to the days of the week」 ~Hiroyuki Tokano

23.01.2026

BUSINESS

In Thailand, there is a culture of assigning colors to each day of the week, where Thais have a personal color based on the day they were born. Why not try using the “power of color” by incorporating your birth-day color into your outfit?

Each “color” conveys its own unique mood and image. Even if you wear the same suit, simply changing the color in the V-zone can create a completely different impression.

Choosing the type of color that fits different situations, such as colors that suit the wearer, colors that are admired, or colors that are currently trendy, can help elevate the wearer’s image.

【Mon Yellow Color】

It is the brightest color among the colorful hues, awakening the mind of those who see it. It is most suitable for dressing on the first day of the week.

It is the brightest color among the colorful hues, awakening the mind of those who see it. It is most suitable for dressing on the first day of the week.

【Tue Pink Color】

Pink is well known as the 'color of love,' symbolizing both love and peace. It looks great with elegant outfits and pairs well with formal colors like black and navy blue.

Pink is well known as the 'color of love,' symbolizing both love and peace. It looks great with elegant outfits and pairs well with formal colors like black and navy blue.

【Wed Green Color】

It is the 'color of renewal and healing,' reflecting the vitality of plants and helping to soothe both body and mind. It is also often used as a company logo because it signifies harmony, trust, and abundance.

It is the 'color of renewal and healing,' reflecting the vitality of plants and helping to soothe both body and mind. It is also often used as a company logo because it signifies harmony, trust, and abundance.

【Thu Orange Color】

It is a color midway between red and yellow, giving energy to those who see it. You should choose a tone that is approachable and not too striking.

It is a color midway between red and yellow, giving energy to those who see it. You should choose a tone that is approachable and not too striking.

【Fri Navy Color】

Comes from the color of the Royal Navy, representing sharpness and sincerity. It is versatile for various occasions, and when combined with gray, it creates an even more luxurious look.

Comes from the color of the Royal Navy, representing sharpness and sincerity. It is versatile for various occasions, and when combined with gray, it creates an even more luxurious look.

【Sat Purple Color】

It looks elegant when worn and also enhances a sense of instinct and delicacy. In addition, you can choose materials with various sheens and patterns.

It looks elegant when worn and also enhances a sense of instinct and delicacy. In addition, you can choose materials with various sheens and patterns.

【Sun Red Color】

"Fiery red" is the color that attracts the most attention and also helps inspire the wearer, making it suitable for "important days" such as job interview days or presentation days.